![]() ![]() Jaguar goes without saying, it’s always been and sort of remains its own thing. Range Rover badges might sell whatever they’re bolted to, but if those cars didn’t look and feel good, signifying opulence, the brand value would have quickly eroded. It would not be a stretch to see Defender become its own family of cars, as Range Rover has, so long as what’s seen as integral to the Defender brand value isn’t besmirched. It’s my feeling too that the same is almost the case now with the Defender (do we need the ‘the’ anymore?), which if you go back through its family history, began simply as ‘Land Rover’ in 1948. In fact, prevailing public opinion (and experience, if you read JD power surveys) around the Land Rover brand has been so damning that we have to wonder if this wasn’t the behind-the-scenes driving force for this rebrand. ![]() That’s to say, plenty of bad reliability, to the point that Jaguar Land Rover’s previous CEO Thierry Bolloré (who departed late last year for personal reasons), admitted such quality issues have in the recent past cost the company an estimated 100,000 sales per year. Let’s not forget that while the cars themselves have been good from a reviewer’s perspective, there’s plenty of bad to remember about Jaguars and Land Rovers from an owner’s point of view. In an industry desperate to sell to car-shy younger generations, who remember more of the bad than the good of existing manufacturers and who see more brand value in Tesla than Land Rover, perhaps it’s a good idea. But for better or worse, what I know and what I love is changing. I know what I love and I love what I know. The mapping on this website is provided by external mapping providers and is for general information purposes only.It’s my instinct as a lover of cars and, more specifically, a lover of Jaguar and Land Rover cars going back throughout their decades-long histories, to knee-jerk against this. Please contact your local authorized Land Rover Retailer for availability and prices. Some vehicles are shown with optional equipment and retailer-fit accessories that may not be available in all markets. The information, specification, engines and colors on this website are based on European specifications and may vary from market to market and are subject to change without notice. Some features may vary between optional and standard for different model year vehicles. Jaguar Land Rover Limited is constantly seeking ways to improve the specification, design and production of its vehicles, parts, options and/or accessories and alterations take place continually, and we reserve the right to make changes without notice. Please contact your local authorized Land Rover Retailer for detailed 2022 model year specifications. As a result, available features, options, trim and color schemes may differ from many images shown and therefore you should not rely solely on such images in making purchasing decisions. Until these unique events are resolved, please note that many vehicle images cannot be updated to 2022 model year specifications. Furthermore, the global impact of micro-chip shortages is further affecting launch timings and build specifications, including options and accessories. Due to the COVID-19 pandemic, we have been prevented or delayed in the creation of new images of current model year vehicles. Important note on imagery & specifications. © 2022 Jaguar Land Rover North America, LLC
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